Appealing to teenage girls as well as boys

Case study
Appealing to teenage girls as well as boys
Rushcliffe Borough Council - Nottingham

The Council had dedicated time and money to regenerate the central area of the town following extensive consultation with the 15,000 residents. The challenge lay in providing facilities that attracted both sexes with a focus on engaging the local teenagers. Proludic worked closely with the council and the community to create a MUSA, introducing dynamic items of equipment alongside a traditional ball court.

"Here in Rushcliffe we have built two MUSA's particularly with the aim of engaging young people and teenagers in informal physical activity.

The response to these facilities has been fantastic - our target markets love them. The manner in which teenage girls have used the sites is one of the most pleasing aspects of their success - yes we expected girls to be visiting the sites but we have been delighted by their use of the dynamic play equipment. They've really shown the boys what they can do!!

Both sites have seen a reduction in anti-social behaviour since the installation of the equipment. At one of the sites we used to suffer from large groups of teenagers hanging around and drinking - now whilst we have less numbers at the site those there are actually playing and enjoying the facilities. Neighbours and people living close to the sites have also commented on their success and the improvement that they have made to the areas."

Brian Knowles
Leisure Facilities Manager
Rushcliffe Borough Council